2100 Ventures

PERSONAL ROLE
Art Direction
Brand Identity Design
Brand Guideline Design
Motion graphics
UI Design


Design Studio: GoodLove

2100 Ventures is a fund based in Milan and London that is supporting the European entrepreneurs driving the new golden age of innovation. They focus on investments in fintech, SaaS, and ClimateTech.

As the creative lead on this project I worked with the 2100 team to develop a brand identity centred on the idea of "Unapologetic Optimism for the Future," which surfaced in the strategy stage as the defining element of the founder's vision. They envision a future that is rich with opportunities for innovative European companies, and they believe that the enterprises they support today will have a positive impact on the next century.

To echo this visionary perspective, the identity embodies both the future and technology: the hero image, "The Infinite Possibilities Window," presents a mosaic of photographs that offer a glimpse into the future from a 2100's viewpoint. The rippling shapes that feature in the logo, hero visual, website, and deck, depict multiple possibilities and growth. The brand's brighter shades of green and blue, alongside the optimistic blue sky, evoke positivity and optimism. These colours are present in most photography and compositions. All the different elements contribute to a uniquely fresh and optimistic identity that ensures 2100 ventures stand out as the new exciting future-focused European fund.