TEN100 Brand Identity

PERSONAL ROLE:
Art Direction
Brand Identity
Motion graphics

Design Studio: GoodLove

TEN100 is an exclusive network created by TMForum. It serves as a meeting ground for high-profile leaders to discuss the future of the telecommunications industry.

The brief was to create a brand that highlights that this prestigious network is dedicated to influential individuals. It serves as a platform for discussing relevant issues, sharing challenges and perspectives, and ultimately contributing to the modernisation of the industry.

The end result is a brand that emphasises the exponential influence of this network. A small group of influential individuals at the heart of it all can significantly impact the broader industry. The typographical kaleidoscope that permeates the identity symbolises this central idea. It provides a flexible visual, comprised of elegant typography and paired with the TMForum's primary colour palette.